One script.The whole truth about traffic.
MediaSafe brings website analytics, fraud detection, campaign tracking, conversion verification and programmatic controls into one platform. A service of the M Plan B group.
Free to start. The counter works without access to your ad accounts.
CHANNELSControl advertising where the budget actually moves
One script verifies traffic from every channel. Each channel sends its signals in, MediaSafe returns a verdict, an action and a report.
OUR MISSIONTransparency where ad buying is usually opaque
See where fraud comes from, how each supplier scores, and where the budget can be saved.
One script. Analytics and anti-fraud come from one asynchronous counter. No duplicate code.
Free counter. A full traffic counter is inside MediaSafe: visits, sources, geography, devices, pages, activity and bounce rate.
Explainable verdicts. 30+ signals per visit and an AI explanation for every fraud decision.
Your data stays yours. Visitor data is not resold and not turned into advertising profiles.
HOW IT WORKSWatch one visit pass through MediaSafe
Four steps, one decision trail.
- 1Incoming traffic
Browser, network, campaign and behaviour data arrive together.
Counter - 2Signal analysis
30+ signals are checked: TLS fingerprint, ASN, UX behaviour, device anomalies.
MediaSafe - 3Verdict
Traffic is classified as clean, fraud or suspicious: 74%, 21% and 5% in the example.
MediaSafe · AI explanation - 4Action
Fraud IPs are blocked, the budget is protected and ad accounts are updated.
You
WHO IT’S FORWhoever buys the traffic and whoever sells it
Advertisers, agencies and DSPs
- Click anti-fraudFake clicks are caught and moved to blocklists with detailed reasons.
- Campaign trackingTracking links, impression pixels and conversion postbacks from the dashboard.
- Conversions and A/B testsCPA and experiments with fraud filtered out of the results.
- Active blockingAutomatic exclusions in ad accounts once you connect them.
SSPs, publishers and inventory owners
- Pre-Bid APIA decision in under 2 ms before the bid.
- Supplier-level qualitySee traffic quality supplier by supplier, with reasons you can audit.
- Post-Bid and In-AppVerification after the impression and anti-fraud inside mobile apps.
- Video / VASTVerification of video impressions and VAST chains.
ONE PLATFORMEverything you normally split across five tools
Twelve modules in one account, fed by the same script.
Verifies every click in under 10 ms and shows the reason for each verdict.
Checks impressions, not only clicks, so invalid views are visible too.
Visits, sources, geography, devices, pages and bounce rate, next to fraud data.
Tracking links, impression pixels and postbacks for each channel.
Conversions are counted after verification, so CPA is not inflated by bots.
Experiments that compare real visitors only.
Detects visits from ad-spying tools.
Confirmed fraud goes to blocklists and ad-account exclusions.
A decision in under 2 ms for RTB and networks.
A plain-language reason for each decision, ready to show to a supplier.
Protection for traffic inside mobile apps.
Checks for video impressions and VAST chains.
Influencer verification scores risk from reach patterns and engagement quality across creator platforms.
STARTLaunch in three steps
Add one asynchronous script. It runs analytics and fraud detection at the same time.
Create tracking links, impression pixels and conversion postbacks in the dashboard.
Move confirmed fraud to blocklists and read the detailed report.
YOUR DATAWe verify advertising. We do not monetize your visitors.
MediaSafe checks where traffic comes from and what it is worth. Visitor data is never resold and never turned into audience profiles.
CALCULATORHow much budget could be exposed?
Move the sliders to see what a typical fraud share costs.
An estimate for illustration. MediaSafe measures the real share on your traffic.
PRICINGStart free, pay when you grow
Events are visits, clicks or impressions that pass through verification.
Enterprise
- Custom event volume
- SLA 99.9%
- Personal manager
- On-premise option
THE GROUPM Plan B and MediaSafe
M Plan B is a direct advertising marketplace with AI planning and escrow. MediaSafe is the group’s traffic-quality service, built into the marketplace and available on its own.
A direct marketplace for advertisers and media owners, with no intermediaries.
- AI media plan
- Escrow
- Documents
Anti-fraud, analytics and advertising control with verdicts you can explain.
- Verdicts
- Blocking
- Analytics
MediaSafe scores properties, placements and bookings. From 25% invalid traffic the supplier gets a warning, from 51% the placement is paused and its escrow is frozen.
Install the counter on any site and verify any ad source. You do not need the marketplace.
The group uses the same thresholds and the same evidence for disputes, so scores can be compared.
QUESTIONSThe essentials, briefly
How is MediaSafe different from a normal free analytics counter?
It gives you analytics together with explainable fraud detection, channel controls and experiments, and its business model does not depend on audience data.
Will the counter slow down my site?
No. It loads asynchronously, click verification takes under 10 ms and a Pre-Bid decision under 2 ms.
Do I need access to my ad account to start?
No. The counter works independently. Ad account access is needed only for automatic fraud-IP exclusions.
What counts as an event?
A visit, a click or an impression that passes through verification.
How is MediaSafe related to M Plan B?
MediaSafe is part of the M Plan B group. Inside the M Plan B marketplace it scores traffic quality; outside it, MediaSafe works with any ad source.
Do you resell my visitors’ data?
No. Visitor data is not resold and no audience advertising profiles are built from it.
Install the counter and see your traffic as it is
The Start plan is free: 1,000 events a month and one website.
Questions: go@mediasafe.io